Cheers to 2015.

I kept going back and forth on whether I wanted to do a recap of 2014 post // a ringing in 2015 post. I really considered whether this post was meant for my personal journal of passionate orations, rather than a public announcement of my year.

So instead, I give you an abridged version that suitable for the mass public.

2014 – What I Planned

This past year was all kinds of confusion. I swore off guys and said I would focus on my career. I wanted to travel more and explore more cities. I’ve always been a fan of coffee and was dependent on it, but my goal for 2014 was to explore more local roasters. 2014 was the year I wanted to run away from everything; it was the year I developed a fondness of staying in with a candle lit and actually reading the books I purchased. I planned on exploring a lot outside of my comfort zone, but I also wanted more time to myself instead of spreading myself too thin.

2014 – What Actually Happened

I still focused on my career. I stepped outside of my “southern comfort zone,” and left Texas to pursue an internship in the Bay Area. I explored more local coffee shops in Austin and Dallas – roasters too. I traveled more than I have ever traveled, even if it was only domestic flights.

During this year alone, I have traveled to:

Charleston, SC
San Francisco, CA
Seattle, WA
Scottsdale, AZ
Washington, D.C.
Ann Arbor, MI

And I plan on traveling even more soon; I’m flying to Atlanta, GA in 2 weeks to do my first epic road trip with a close friend (brother from another mother) to Knoxville, Memphis, and Nashville, TN.

I said I wasn’t going to pursue a love life, but instead, I found my first love. He’s pretty cool.

I held my close friends even closer. When I first started college, friendships to me meant hanging out with as many people as you could. Now, as a 22-year-old senior in college, I’ve learned that it’s about quality, not quantity. My 22nd birthday dinner consisted of a small group of friends that I have known since freshman year that I frequently spend time with.

I started to appreciate my family more. For the first time in a long time, I truly missed my family when I was at school. I went months without seeing them and it scared me that I almost made a mistake on accepting a full-time offer outside of Texas.

I networked more and discovered just how small the tech/startup community in Austin was. I have to give credit to my budding entrepreneur friends for all the intros given. I was able to finish up my term as a Career and Alumni Relations Chair for Communication Council with startup CEO speakers solely on intros from them. I also have to credit internal referrals for a lot of the internship offers and job interviews I had this year on people I’ve met – the generic job applications online weren’t as helpful. I learned that organic methods of applying for jobs in tandem with sending in required documents had a greater success rate.

In 2014, I had one of the best and one of the worst internships. If you know me well, you know which falls where. I learned to grow a thicker skin and think on my feet in a management environment. If I had to choose one main skill I learned in the internship world this year, it would be trusting your team. The concept of a team is drilled into our heads through group projects, but you don’t realize just how important it is until you experience it first hand. The teams I managed, the team I currently work with and the teams I will become a part of in the near future – trust and accountability are necessary.

2015

I kicked off the new year with old and new friends at a small gathering that lasted until 4:00 am – it was lovely. Between glasses of champagne and laughter, I think it was worth the lack of sleep and tired eyes this morning – coffee will cure anything.

This will be the year that I will squeeze as much time as I can with my close friends and hopefully make a handful of new ones. I’m heading out to work full-time in San Francisco, CA in a position I have virtually no experience to the naked eye.

I plan on learning as much as I can because I’ve accepted that even though I will graduate from a top university, I still know very little about the real world. I still have way more to learn than what I have learned from past internships or coursework. After all, who I was at 18 entering college was completely different from who I am today.

2015 is supposed to be the year that I experience adulthood and the real world for the first time. This should be an interesting adventure, but I’m glad I have a support system to help me through it all.

Cheers to you, 2015 – here’s to more adventures.

Lucky 7: My Favorite Tools of 2014

Disclaimer: I do not claim to be an expert of any sort, nor is this a sponsored post. Now that we’ve gotten that out of the way, we can move forward with the point of this post. With a contractor/marketing intern-ish position that started off the year and an epic tech PR internship to end the year, 2014 led me to discover new tools and apps that I figured might be useful to others too.

While some of these tools are newbies, some are oldies, but goodies. This is in no particular order.

1. Slack

It comes as no surprise that Slack has made the cut. Listed as no. 1 by Mashable in its 10 Startups to Watch in 2015 list, I definitely agree that it is one of the most useful communication tools. As someone who has used a variety of internal communication platforms including Lotus Notes messenger and Outlook messenger, Slack brings a bright and entertaining method to communicate. From its Giphy extension that allows me to pull up puppy gifs to share with the rest of the office to its breakdown of channels for each account to communicate internally x2 (communication inception), this is a tool that every SMB should consider. Did I also mention it has a really sleek-looking iOS app?

2. Cision

Cision is a PR classic that reigns over the indusry. When I’m building a media list, Cision is the tool I venture to first before hunting down a reporter’s information directly. For the most part, the contact information and beat of each reporter/analyst is up-to-date. While there is still a lot of room for growth, I believe that Cision’s recent acquision of UK-based Gorkana and Visible Technologies and merger with Vocus, the PR software world can only get better.

3. Box

I was a Dropbox girl –  was. The first sharing platform I ever used was Dropbox – both for my freelance PR projects and internships. However, this year, I’m convinced that Box is my new love. I don’t know whether it’s because I’m on a business account or if I just like the overall design better, but I just prefer Box now. Whenever there’s a project that requires a deck or a plansbook, I save a copy to my personal Box account for easy access anywhere. And of course, my professors also love holding office hours during times when I should be interning, which causes me to send the immediate Slack message of “WFH today.” Thanks to Box, I can access all necessary files from my personal computer and not be labeled as the flakey intern – whew!

4. Sprout Social

I’ve always been a HootSuite girl by default because it’s the only platform that’s been used at previous internships. However, Sprout Social is on par, if not better at times. Like HootSuite, it allows you to schedule Twitter, Facebook, Google+ and recently, LinkedIn posts for all clients. One of the best features, in my opinion, is the queue option, which chooses the best time to post for that account, based on previous post engagements/impressions. I’m also a huge fan of the analytics portion.

5. Feedly 

I’m constantly looking for new platforms to read news. The best part about Feedly is the ability to break up news into categories. I currently have a personal Feedly with groups for tech, PR/marketing, business and top tier publications for general news.

6. theSkimm

I started using theSkimm during spring of my sophomore year and I’m so glad they’re finally taking advantage of college campuses. My entire newsfeed has at least a handful of student ambassadors who are promoting the easy-to-read email newsletter that breaks down the latest news in jargon-free language. When I’m riding the West Campus bus from my apartment to a class, I’ll open up my email and skim through the newsletter.

7. Canva

Have you ever wanted to make a quick graphic, but you don’t have time to sit there and layer images on Photoshop or mess with the vectors on Illustrator? Canva is here to save the day! I sound like an informercial because it’s that easy. For those of us who only know the basics of the Creative Suite or don’t know it at all, Canva is a quick and easy tool to develop graphics for simple flyers, Facebook banners, Twitter cover photos, and much more. The best part? They have already sized the image for you and most of the graphics to drag and drop are free. The ones that aren’t free are generally only $1. Woo!

Get Involved: PRSSA

As I sit here at my gate at the Austin-Bergstrom airport, waiting for my flight to my final PRSSA National Conference, I can’t help but look get a little sentimental. This will be my last national event with the organization that has impacted so much of my college career.

When I first stepped foot on the Forty Acres of The University of Texas at Austin, I had no idea what the hell public relations was. All I knew was that 1) I really liked to write, but concise writing 2) McCombs rejected me as a marketing major, so by default I was accepted into PR 3) I was determined to figure out what PR was.

So I joined the Public Relations Student Society of America – it sounded fancy enough, right?

Four years later, I’m President of the organization that gave so much to me when I was a deer-caught-in-headlights freshman. I’ve traveled to four different cities for conferences because of this organization. I know a smart PR/communication pre-professional from almost every state. Now, I can point on a cool city I want to visit and I can say, “I can crash on ____’s couch.”

I know this blog post might come across as nothing short of a shameless plug, but I’m so glad I’ve joined this organization. If you have the opportunity on your campus to join, please do. This year, UT PRSSA is restructuring our chapter to provide more resources, so members actually get their money’s worth. National writing opportunities, diverse types of PR/advertising agency tours, a strong mentorship program and as always, free food at as many events as possible.

While my next career move isn’t directly related to PR, I believe the skills I’ve learned through my classes, PRSSA and internships are still relevant.

Women in Tech: the non-technical.

A month ago, one of my friends sent me an article titled, “In Tech Marketing Jobs, Women’s Successes are Rarely Recognized.” Ever since then, I’ve been meaning to blog about it because it encompasses so much of what I have been feeling since my senior year of high school when I decided the tech industry was calling my name, but as a non-technical component.

Now, a month after the article was published, I’m finally blogging about it. Why did it take me so long? Simple: fear. Fear that the world will find this blog post to be nothing short of a whiney rant from some tech industry fan girl who can’t code to save her life.

Let’s rewind.

When I was in elementary and junior high school, I was the kid that camped out in her room on the computer browsing Xanga layout sites. Why? Because I wanted to learn how to build them. At the age of 12, I taught myself HTML + CSS  and PHP. I memorized Hex codes as a hobby and I thought it was cool to build layouts for my not-so-layout-literate friends. This isn’t so impressive compared to those who learned low-level languages from the age of 7, but I thought it was pretty cool. Rewind even farther to 4th grade. I competed in a district-wide academic decathlon of sort that had the theme of the history of computers. I learned about RAM and I could translate words into binary code and vice versa.

Fast forward.

Everyone told me I was a good writer. In 6th grade, I was named the third best writer in my entire school district – Dallas suburbs have very large school districts. I still liked math at that point.

Fast forward again.

I stopped focusing on math and science and moved my attention towards writing and public speaking. I liked joining organizations and becoming an officer. I worked in retail and got a kick out of communicating with a diverse group of people. I started to dislike math and science because I didn’t think I was good at it.

Senior year of high school.

I wanted to be a marketing major or a communications major. I didn’t really know what PR was, but I ranked it as a potential major anyway. I was accepted in the PR program at UT. I visited Cisco. I fell in love with every single innovation in the Richardson/Garland building of Cisco. I didn’t think I could be an engineer, so I declared silently that tech PR/marketing communication was what I wanted to do.

Now.

I’m a senior in college about to graduate in a few months and I think it’s safe to say that everyone and their mom knows that the tech industry is what I love. However, I can’t help but notice a few hings during my journey: the female population in the tech industry is low, marketing/PR is sometimes (emphasis on sometimes) seen as a joke in the company by the technical side and there are very few Asian-Americans in the marketing/PR department.

The main focus of this blog post will be public relations and marketing in the tech industry.

The only exception to the low population of women in tech are the marketing and public relations professionals. Don’t get me wrong. I’m an advocate of promoting STEM from a young age. However, I still believe there needs to be some recognition of the women who work hard in the industry to help share the story of all the innovations the technical end makes.

The Public Relations Society of America reports that 70 percent of PR professionals are women. That is clearly evident in my major-specific courses and at the companies where I’ve worked. I once interned for a company where the entire marketing floor housed probably 70 percent of the female population (not exact number, just an estimate).

Deborah Jackson said it best, “It’s absolutely mission critical [marketing and public relations],” she says, “just as important as the technology. You really need both pieces in order for a company to be successful.”

While I want to see more women coding – believe me, I’ve tried learning myself, I would also like to see a little credit given to the other half of the industry.

Intelligence is Still Sexy

If you follow me on Twitter or any social media platform for that matter, you’ll notice I share a lot of articles and I enjoy reading articles others share. Recently, Elite Daily wrote an article titled, “Ladies, the Smarter You are, the More Likely You Are to be Single.”

From the title alone, I was a bit annoyed, but I was hopeful that this would be a satirical article that laughs at generalizations men have towards women when it comes to dating. My hope was flushed down the drain.

The article starts out with a few cliches on how hard it is to date nowadays and then moves towards some citations for a modern man’s opinion on what he wants in a woman.

In an article by “The Wire,” financial reporter, John Carney, gives one explanation for this phenomenon, deducing, “successful men date less successful women not because they want ‘women to be dumb’ but rather because they want ‘someone who prioritizes their life in a way that’s compatible with how you prioritize yours.’”

It then proceeds to say that men want a woman who “isn’t ever going to let her career come before making dinner and pleasing them first.”

WHOA. OKAY. Let’s just generalize the entire male population. I get it. Everyone likes being spoiled once in a while. Yes, I have cooked for my boyfriend and frankly, I do enjoy it. But here’s a shocker: he actually supports my future goals and career moves. Actually, last time I checked, a healthy relationship is one where two people care enough about each other to want to support each other. Yes, the romantic gestures are cute, but I’m pretty sure you can accomplish romantic gestures on top of surprise: both being successful people.

Then, the article moves forward to start generalizing the modern female population and their choice in a significant other:

There’s an epidemic of settling in this generation. Women everywhere are dipping far below their standards just to find men who appreciate them. They are giving up things they thought they wanted for nothing more than a simple “he’s good to me.”

Contrary to popular belief, we don’t settle. There is a someone for everyone, even if that someone is yourself. There are guys I could not see myself dating, but I could see my friends dating. If I were to date them, am I settling? No. We’re just not compatible. It’s that simple.

And then we have the Mrs. Degree:

Unfortunately, for all those women who thought a man would come later, other women capitalized on their youth, snatching up all the boyfriends and husbands while they focused on building their careers.

I’m sorry. I’m not sorry I want to be financially stable before tying the knot. Sure, marriage at an early age is fine for some, but it’s not for everyone. To me, on my personal belief, marriage is forever. I’m too young and mentally immature to know how to commit to someone forever. That’s a huge decision.

And capitalization of youth? If a man is only interested in forever with me because of my youthful appearance, we might have a problem. Because I’m pretty sure I’m going to put on some pounds during pregnancy and develop a lot of wrinkles with age – maybe even sprinkle in some grey hairs.

And then the article ends with the comparison that “Big minds are like big balls.” At first I thought the article would finally redeem itself and say something witty like, “damn girl, you have a sexy mind.” Nope.

You may be sensitive, sweet and insecure, but your intelligence makes you threatening. You may not have muscles and a big d*ck, but men will look at you as competition.

You are intimidating and emasculating. While most intelligent women aren’t pompous or arrogant about it, many times men assume they are. They assume the woman is going to correct them, upstage them or, God-forbid, make them feel worthless.

Maybe I’m just basing my views towards a small sample of equally intelligent couples that I know, but I’m pretty sure none of my friends’ boyfriends feel worthless or insecure that their girlfriend is brilliant. I’m also sure that in the corporate world, the majority of people are brilliant and are seen as competition in some manner. You can either learn from the people who are smarter than you or you can sit there. If I meet a person who is smarter than I am in a topic, I want to learn from them.

So, in short, Lauren Martin, I hope you scroll through the comments section of your article and realize that intelligence is sexy and sure hope your article was a complete joke.

Rantings of a 20-year-old

hot_coffeeIt’s 15 minutes until midnight and I’m sitting here listening to a TED talk titled “Why 30 is not the new 20” and reading Levo League’s “Stop Listening: You Define Your Twenties.” Why? Because ever since I turned 20, I started to see advice for being “in my twenties” everywhere I went. In Meg Jay’s TED talk, she focuses on telling 20-somethings to not throw away their 20s. Although Jay’s argument has some high points that I agree with, there were a few points I’d rather roll my eyes after hearing. When it comes to using the next ten years of my life as an investment for my future, I like to think I have it planned out fairly well, but with room for spontaneity.

“Do something that adds value to who you are…identity capital begets identity capital.”

I agree with this statement, but this is true for anything someone does, regardless of age. Why would anyone ever purposely do something that would destroy their value? Every decision a person makes at any age is a reflection of their value. Being in my twenties does not mean that I should pay extra attention on how I add value to myself, I have tried to do that in everything I do since day one. Yes, adding value to your life is important, but shouldn’t you do that to begin with?

“The time for picking your family is now.”

Okay, I’m a closeted hopeless romantic who wants to find “the one” too, but it might not happen in my twenties. Here’s the honest truth: I am stubborn and I have accepted the fact that there is a great chance I will not find my future husband within the next ten years. And frankly, I have seen happy couples who found each other well into their later years. The time for picking my family isn’t now; the time for picking my family is when I find the right man who will be a great father to the children I plan to have when I become physically, mentally and financially capable of supporting.

“You’re deciding your life right now.”

This goes back to the first quote and my belief that every decision you make has some sort of influence on your future. The decisions I make today will influence tomorrow, but the decisions I make during my 40s will also influence my 50s. It’s not just now, it’s every day.

I like to think that I have a good chunk of my life outlined for the next decade, but there are still moments that I can’t account for and will never be able to plan ahead. I can acquire internships, but there is still that chance no one will actually want to hire me when I graduate. I can go on dates and there is a great chance no man will want to put up with me for the rest of his life. A plan is never secure and according to Jay’s argument, I might just be another failure of a 20-something that has been thrown into the pool of generation Y’s who some have dubbed to be the “laziest” generation of all.

As I am sitting here today, as a woman in her 20s, I feel like I am being asked more at this age than ever. I am told I need to ask for more in my career, find the perfect man sooner, and am constantly being reminded that my generation is narcissistic and self-centered. Thank you, society.

The next decade of my life as a 20-something can be summed up perfectly: the past makes you stronger, the present might be a battle, but the future is worth fighting for. There is no deadline; just do it and do it at your best, whatever that may be – regardless of what everyone else believes.

Android >> iPhone

WhiteiPhone5When it comes to smart phones, the industry seems to be ruled by two major players: Android and iPhone. Whether you’re an Apple die-hard fan or an Android connoisseur, you have to admit that both products have features that boast positives and are dependent on what your daily use for the phone is. When I first entered the world of smart phones last year, I was beyond excited to purchase a functional Samsung Galaxy S. It wasn’t the newest of Androids, but it did what I needed it to do: send emails, text messages and take photos, which I filtered using Instagram – naturally. Nothing was wrong with my Android and honestly, my only complaint was that the Google Play Store lacked a few apps that I wanted and were only exclusive to the iTunes Store – i.e. Vine.

So when I returned home from finishing my second year of college and my mother gifted me an iPhone 5, I wasn’t going to turn down the free phone, but it wasn’t one of those moments where I was beyond giddy. The switch hasn’t been too rough and I found it to be similar to when I switched from my HP laptop to my current MacBook Pro. The phone itself does have a sleeker and more compact design than the Galaxy S4 that I initially requested; I wanted to stay within the realms of Samsung because I was satisfied with my Galaxy S.

So, what did I learn from my switch from an Android to iPhone?

  • They’re both really good smart phones and both do what I need for daily use
  • I expected the iPhone 5 to have a better battery life, but it’s really not that much different; maybe I’m syncing too many apps?
  • The syncing between my iPhone and MacBook Pro is seamless and iCloud is genius
  • This is definitely better than past iPhone models and I honestly wouldn’t even try to use any model before the 5
  • I spent a good amount Googling how to use certain functions on the iPhone, but I did that with the Android when I first got it too

Overall? I liked both devices for different reasons and to be honest, it really depends on what you’re using the device for. I’m pretty indifferent about the switch aside from being able to finally see emoji icons, which would show up as boxes on my Android. If you’re looking for a great smart phone and you’re a college student – it really doesn’t matter which one you get.

Sheryl Sandberg & All Her Glory

Image: Guardian UK

In recent months, Sheryl Sandberg’s name is increasingly becoming a household name. If you haven’t heard of her, you need to do a little research and realize how awesome she is. Since 2008, Facebook has had the privilege of calling Sandberg their chief operating officer. So basically, she’s kind of a big deal and a role model for young women entering the industry. It is my belief, and her’s, that a woman’s place is where she wants it to be. Regardless of the strides that women have made throughout the years, the gap between men and women in the workforce still exists – Sandberg has conquered the gap and for that, I admire her.

Sandberg has been named one of the 50 “Most Powerful Women in Business” and in 2011, she was ranked #5 on the list of the “most powerful women” by Forbes. Long story short, I want to be like her one day and I believe she is someone worth watching within the next few years. With the release of Facebook Home and the future of communication advancing at full force, it’ll be interesting to see how this smart woman will shape the face of Facebook. It’s almost funny to see that Facebook, being such a young company and Mark Zuckerberg, being such a young CEO, work alongside an older, headstrong woman.

As many will tell you, Sandberg’s name has risen to the top of names to know as a result of not only her successes at Facebook, but also the release of her book, “Lean In,” which highlights the stagnation of  women in top leadership positions within the past 10 years. In her book, Sandberg gets to the root of the issue and covers gender stereotypes and how they play in the workplace. Although I have not purchased the book yet, I plan to. My boss just recently sent me on a run to Barnes & Noble to purchase copies for the office, but I’m starting to think this is one of those books that I need to own for referencing.

Needless to say, this blog post was mainly so I could fan girl about her much I admire Sheryl Sandberg; she’s someone that I hope to be like one day. She’s a businesswoman, who has found herself in a tech-based world and she’s kicking so much ass.

Inspiration for the Fashion Failure: Midterm Woes Edition.

My mornings have become revolved around a ritual. I pry myself out of bed after pressing the snooze button on my alarm at least three times, groan for a few seconds, check the weather, and browse through Pinterest and fashion blogs for inspiration on what to wear. Confession: I’ve become somewhat lazy when it comes to documenting my 30 for 3 Remix outfits. My hats off to the fashion bloggers out there who can wake up each morning and remember to document their outfits via their professional cameras – the world knows I’m terrible at remembering to do the same.

Instead of describing some grand interesting array of outfits like the fashion bloggers out there do, this edition will revolve around the inspiration behind my outfits, and document possibly the only outfit I have actually taken a picture of in the past week. I swear I have a reasonable excuse for my laziness; it’s midterm season and the overachiever in me refuses to let my obsession with steering away from T-shirts and running shorts hold a higher place than the destruction of pride I will receive if given a poor grade on a midterm.

Nevertheless, I present to you, the top online sources I venture for my daily outfit inspiration:

  1. Pinterest: the concept seems so simple, see a “pin” you think is aesthetically appealing and pin it to a “board” for future inspiration, or as I like to call it “pinspiration.” Laugh at my made-up words, I sure did. Each morning I find myself scrolling through pins to add to my “wear.” board, which is filled with outfit ideas that I will try to recreate with the pieces I currently own.
  2. Classy Girls Wear Pearls: this is by far one of my most favorite daily reads. I guess one can’t call her blog a read, since it’s mainly photographic evidence of her fabulous outfits. Although I cannot afford the majority of the pieces Sarah Vickers sports in all her posts, I can sure as hell try to recreate them.
  3. Cupcakes and Cashmere: if you were following my blog before this project started, you will understand why I adore this blog so much. Emily Schuman combines two of my favorite topics: stylish outfits and savory foods. Her outfits venture outside of the box and provide me with the necessary push I need to succeed in forcing myself to wear something that sets me apart from the sea of running shorts and baggy T-shirts on campus.
  4. Kendi Everday: last, but definitely not least, Kendi – the woman who inspired me to even start this 30 piece challenge. Although I am not at her level of wardrobe remixing just yet, I enjoy scrolling through her outfits. Kendi’s daily outfits are reasonable and revolve around basic pieces that the average modern woman owns in their own closets – the comfy pair of skinny jeans, the classic button up, the cozy sweater, and so on.

Although my outfit documentations are limited, I hope the inspiration from these fashionable women finds you well. I browse through their blogs for daily inspiration, motivation, and to take note of how they brand themselves in the sea of fashion bloggers.

TJ Maxx blouse, J.Crew shorts, sandals via Dilliard’s. (Photo: Vi Tran)

My dear readers, I regret to inform you that this is the only outfit I managed to document this week. I am indeed a failure at documentation, but I swear I have only sported pieces from my 30 and avoided the typical “collegiate” wear. Pardon my laziness, let’s hope my next post will result in a wide variety of outfits to show proof that my project isn’t a complete failure.

Social media, I adore you.

Maybe it’s because I’m a public relations major; maybe it’s because I just spend way too much of my spare time online, but I adore social media and everything it has to offer. More importantly, I am passionate about raising awareness about the benefits of using social media to reach a wider audience for businesses. As I have mentioned before, I currently intern for an engineering research company filled with, you guessed it, lots of engineers. My colleagues are beyond intelligent and hold Ph.Ds in various sectors of engineering, but there is one main part of our minds where we butt heads – the entire right brain. Give them numbers and they can solve any difficult problem, but give them a blank sheet of paper and tell them to design a communications plan, and they will give you a stare like you’re crazy.

This week I found myself compiling a presentation for the executive board about the importance of social media marketing. When I presented my ideas to the new marketing and communications director, she was excited to help and saw the potential. However, when I casually pitched it to a higher up exec, I was informed I needed to be more reasonable and be able to compile a presentation that will appeal to the board of engineers that represent fortune 500 oil, gas, technology, and construction companies. No pressure, right? Twenty-seven PowerPoint slides, hours of research, and a very frustrated PR major later, I believe I have managed to compile something worth presenting. The sad part? I will be taking my first Principles of Public Relations exam during the time of the meeting; which means the marketing director will be presenting my work.

So now we have two potential problems: the board won’t care one bit about the social media campaign and the possibility of the presentation not being given in the manner than I intended when I compiled the information.

How does one make social media appear to be a tool to a room full of executives who have been taught that only data and analytics from technical research can lead to success?

  • Lots of charts, graphs, and statistics
  • Facts from well-known industry publications
  • Literally go in and highlight the important facts, so they stand out among the black text
  • Bullet points, don’t type out long paragraphs: time is money
  • Screenshots of social media pages from major players within the industry; “they’re using it, why shouldn’t we?” concept

Let’s pray that everything works out when the presentation is made this Friday. May the odds be ever in my favor.