I’m Just a Nerd.

Really, I am. Go out and have a swig of alcoholic beverages that I am not legally allowed to consume? No, thank you; I would rather curl up with a good movie or a witty book. During my sophomore year of high school, one of the required summer reading books was Freakanomics – a book about not so typical questions asked by witty economist Steven D. Levitt and award-winning journalist Stephen J. Dubner. Now, several years after, as I enter my sophomore year of college, I have finally acquired a copy of the sequel that I cannot put down – Super FreakanomicsI’m only halfway through with the novel and I’m already satisfied with everything it has to offer. I’m a sucker for a little bit of sass in my literature, so naturally, I would laugh at the banter that the authors provide along with unconventional questions such as “How is a street prostitute like a department store Santa?” and “Why should suicide bombers buy life insurance?” You’ll have to obtain a copy of the book to find out the answers to these odd questions. 

To continue my proclamation of nerdy-ness, I will now attempt to persuade you to venture to the theater and watch a movie that is not as highly advertised as the summer blockbusters. The other night I spontaneously agreed to watch Seeking a Friend for the End of the World. I had seen the poster several times, and watched the trailer after thinking to myself “that was a fairly well designed movie poster.” However, I kept telling myself that the title was too much of a mouthful for anyone to have a sudden desire to see, especially since there did not seem to be that much hype, even though it boasted strong protagonists Keira Knightley and Steve Carrell – two of my favorite actors. The movie starts off a bit on the rough end since the majority of the scenes used in the trailer are shown during the first portion of the movie. The Facebook page gives the following synopsis for the movie:

Set in a too-near future, the movie explores what people will do when humanity’s last days are at hand. As the journeys of Dodge (Carell) and Penny (Knightley) converge, the two spark to each other and their outlooks – if not the world’s – brighten.

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It definitely isn’t one of those action packed, obvious, in your face, go watch this now type of movies, but it definitely is a must see. It’s a cute story that I would recommend seeing if you’re looking for a movie that isn’t too sappy, scary, or action packed. Following the Godilocks model, it’s not too sappy, not too generically funny, but just the right combination of both.

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PRe Commerce

I refuse to accept the fact that all the reading I have done lately are for classes, rather than for leisure purposes. I have a small collection of “books to read” on the bookshelf of my dorm room calling out, waiting to be read when I am not intently analyzing my textbooks. A recent acquirement of said “book to read” is PRe Commerce by Bob Pearson – Chief Technology and Media Officer at Austin’s own WCG.

I had the opportunity of hearing Pearson speak at a weekly Texas Tower Public Relations meeting – the student run public relations firm that I am a member of at The University of Texas. Often times, speakers from fabulous companies rant on endlessly about how great their company is, rather than providing much needed beneficial advice. Pearson, however, did exactly what I had hoped: he spoke in a lecture form that allowed the audience to actually learn concepts.

Pre-Commerce by Bob Pearson

At the end of the meeting, Pearson enacted what I would describe as an “Oprah Winfrey” moment and provided every account associate with a copy of his book. I am currently in the process of reading his book that boasts a presentation of ideas for “leaders to engage directly with customers to shape their brand and marketplace success.” It is evident that social media has become an integral part of the marketplace, but often times aspiring PR pros, like myself, are unaware of how to use social media properly. According to Pearson, it is important for students of the industry to stay informed and updated about the evolving forms of technology. Social presence is one of the key factors that lead to success in the competitive industry. Those who maintain a strong presence will become a household name for consumers.

Innovators in the industry never stop learning and have a certain entrepreneurial drive that will never cease. Overall, I cannot wait to delve into the beneficial information that PRe-Commerce has to offfer.