Disclaimer: I do not claim to be an expert of any sort, nor is this a sponsored post. Now that we’ve gotten that out of the way, we can move forward with the point of this post. With a contractor/marketing intern-ish position that started off the year and an epic tech PR internship to end the year, 2014 led me to discover new tools and apps that I figured might be useful to others too.
While some of these tools are newbies, some are oldies, but goodies. This is in no particular order.
It comes as no surprise that Slack has made the cut. Listed as no. 1 by Mashable in its 10 Startups to Watch in 2015 list, I definitely agree that it is one of the most useful communication tools. As someone who has used a variety of internal communication platforms including Lotus Notes messenger and Outlook messenger, Slack brings a bright and entertaining method to communicate. From its Giphy extension that allows me to pull up puppy gifs to share with the rest of the office to its breakdown of channels for each account to communicate internally x2 (communication inception), this is a tool that every SMB should consider. Did I also mention it has a really sleek-looking iOS app?
Cision is a PR classic that reigns over the indusry. When I’m building a media list, Cision is the tool I venture to first before hunting down a reporter’s information directly. For the most part, the contact information and beat of each reporter/analyst is up-to-date. While there is still a lot of room for growth, I believe that Cision’s recent acquision of UK-based Gorkana and Visible Technologies and merger with Vocus, the PR software world can only get better.
I was a Dropbox girl – was. The first sharing platform I ever used was Dropbox – both for my freelance PR projects and internships. However, this year, I’m convinced that Box is my new love. I don’t know whether it’s because I’m on a business account or if I just like the overall design better, but I just prefer Box now. Whenever there’s a project that requires a deck or a plansbook, I save a copy to my personal Box account for easy access anywhere. And of course, my professors also love holding office hours during times when I should be interning, which causes me to send the immediate Slack message of “WFH today.” Thanks to Box, I can access all necessary files from my personal computer and not be labeled as the flakey intern – whew!
4. Sprout Social
I’ve always been a HootSuite girl by default because it’s the only platform that’s been used at previous internships. However, Sprout Social is on par, if not better at times. Like HootSuite, it allows you to schedule Twitter, Facebook, Google+ and recently, LinkedIn posts for all clients. One of the best features, in my opinion, is the queue option, which chooses the best time to post for that account, based on previous post engagements/impressions. I’m also a huge fan of the analytics portion.
I’m constantly looking for new platforms to read news. The best part about Feedly is the ability to break up news into categories. I currently have a personal Feedly with groups for tech, PR/marketing, business and top tier publications for general news.
I started using theSkimm during spring of my sophomore year and I’m so glad they’re finally taking advantage of college campuses. My entire newsfeed has at least a handful of student ambassadors who are promoting the easy-to-read email newsletter that breaks down the latest news in jargon-free language. When I’m riding the West Campus bus from my apartment to a class, I’ll open up my email and skim through the newsletter.
Have you ever wanted to make a quick graphic, but you don’t have time to sit there and layer images on Photoshop or mess with the vectors on Illustrator? Canva is here to save the day! I sound like an informercial because it’s that easy. For those of us who only know the basics of the Creative Suite or don’t know it at all, Canva is a quick and easy tool to develop graphics for simple flyers, Facebook banners, Twitter cover photos, and much more. The best part? They have already sized the image for you and most of the graphics to drag and drop are free. The ones that aren’t free are generally only $1. Woo!